You Be You: Creating Content for the Gen Z Design Aesthetic
Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.
![Jorge Gonzalez Miksi](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F459899%2Fpicture%2Fretina_64x64%2Fhuge_4ce22848ba66cef3b778066d1fd6fa43-919c23cf64b12b74a01689d25cf9ebd4.jpg)
Jorge Gonzalez Miksi
Apple Arcade’s Lumen: A Promotional Art and Logo Case Study
In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Micah Bowers
The Designer's Edge – An Overview of Photoshop Plugins
Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Micah Bowers
The Dos and Don’ts of a Rebranding Strategy
Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.
![Jordan DeVos](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F139788%2Fpicture%2Fretina_64x64%2Fhuge_e4c7e29de2134f78e54684406fe3cd09-9d85d86114b5af4842b2a8804462361e.jpg)
Jordan DeVos
Design Principles: An Introduction to Visual Hierarchy
The theory of visual hierarchy is different from its practical application. More advanced concepts of visual perception are worth exploring because their mastery is key for great visual design.
![Miklos Philips](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F2189%2Fpicture%2Fretina_64x64%2Fhuge-76b8fea59faf1deae97a1f55e99c3400.jpg)
Miklos Philips
What Is Branding? Everything Is Branding.
From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Micah Bowers
The Importance of Design Education
Design education is often accused of being costly and irrelevant. But with a shift in perspective, universities don’t simply prepare students for a job, they cultivate innovation and ambition.
![Jordan DeVos](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F139788%2Fpicture%2Fretina_64x64%2Fhuge_e4c7e29de2134f78e54684406fe3cd09-9d85d86114b5af4842b2a8804462361e.jpg)
Jordan DeVos
Visual Designers vs. Graphic Designers: Who Does What and Why (With Infographic)
Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).
![Cameron Chapman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_author%2F4082920%2Fphoto%2Fretina_64x64%2FCameron-8015c5c805337984073af207ff27ce61.jpg)
Cameron Chapman
How to Use Powerful Gestalt Principles in Design (with Infographic)
Gestalt’s guiding principle, that our minds tend to perceive objects as part of a greater whole, is a very useful and powerful design technique [includes infographic].
![Miklos Philips](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F2189%2Fpicture%2Fretina_64x64%2Fhuge-76b8fea59faf1deae97a1f55e99c3400.jpg)
Miklos Philips
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